Brief – Happa

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Before we get down to business, whats your name?*

What industry do you belong to?

Fashion Retail Food/FMCG Manufacturing Lifestyle/Furniture Beauty Pharma Other

Define your persona

Fun Exclusive Elegant Classic Innovative Inclusive Contemporary People friendly Quirky Eccentric Alternative

Any other words you’d like to include:*

Lets talk about demographics

Are they

Local National Internation

Gender

Male Female Both

Age

16 - 24 25 -34 35 and above

Lets talk about SWOT

Strengths

Weaknesses

Strengths

Strengths

Any other details

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