Four levers were identified to convert that peak into a durable pattern:
Short-form video — lean into the format most likely to drive reach and views
Stronger opening hooks — capture attention in the first seconds to lift watch-through and interaction
Authentic creator collaborations — borrow trust and distribution rather than relying solely on owned channels
Content repurposing + clearer action-oriented messaging — stretch high-performing content further and give audiences an explicit next step (link clicks, visits, follows)